Georgia
Patrick is a national expert on communications purposes and marketing
that support the business of trade associations, professional societies,
and certification organizations. She is president of The
Communicators, Inc. and brings to every assignment 25 years of experience
and leadership in strategic thinking, entrepreneurial business models
for member-centric organizations and project management.
Not just your model association consultant, Georgia is absolutely the
real thing. She is a captivating facilitator who works outside the box,
helps people see things in new ways, and motivates teams and high-level
task forces to succeed in business. She brings a sense of humor to great
messages. Georgia is a certification architect and often provides the
piece of the puzzle that associations and businesses need when they
are conceptualizing, developing, building, retrofitting, or reinventing
certification programs that define standards, the brand, the body of
knowledge, and the culture of a profession, specialization, or entire
industry. She empowers association staff members and volunteer leaders
to define a vision for their future, and then develop the structure,
support, and commitment required to turn wishes and missions into tangible
results. .
With The Communicators, Inc., Georgia Patrick has worked for more than
300 of the best-known and larger associations based in the U.S. with
members around the world. The primary function of more than 100,000
associations is to create a member, and others they call customers,
for information, meetings, and advocacy efforts. Commitment and resources
to grow an association come from its members and people outside the
industry who make contributions and do business with the association.
Georgia is best known for her uncanny accuracy about which strategies
for an association will succeed and which ones won’t. She knows
how the right selection and implementation of certain programs, based
on one-to-one principles, will affect thousands of people that identify
with specific associations.
Her credentials include a degree from the University of Missouri School
of Journalism, a steady stream of invitations to speak and write for
national association audiences, plus more than 15 years of service on
committees and boards of directors of the American Society of Association
Executives, the Corporate Communications Council, the Counselors Academy,
and the National Organization for Competency Assurance. She is the Washington
correspondent for Professional Certification
Magazine and columnist for “Certification and the Government.”
She is a senior consultant for The
Forbes Group, a 20 year-old research and management counseling firm
that works with senior executives to help them think, plan, and act
strategically, to benefit from change instead of becoming its victim.
Georgia is a national expert in accreditation and credentialing organizations,
which have grown rapidly in the past 20 years as entire new industries
and professions have grown out of service businesses and managed health
care organizations that didn’t exist until recently.
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