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Georgia Patrick


Georgia PatrickGeorgia Patrick is a national expert on communications purposes and marketing that support the business of trade associations, professional societies, and certification organizations. She is president of The Communicators, Inc. and brings to every assignment 25 years of experience and leadership in strategic thinking, entrepreneurial business models for member-centric organizations and project management.

Not just your model association consultant, Georgia is absolutely the real thing. She is a captivating facilitator who works outside the box, helps people see things in new ways, and motivates teams and high-level task forces to succeed in business. She brings a sense of humor to great messages. Georgia is a certification architect and often provides the piece of the puzzle that associations and businesses need when they are conceptualizing, developing, building, retrofitting, or reinventing certification programs that define standards, the brand, the body of knowledge, and the culture of a profession, specialization, or entire industry. She empowers association staff members and volunteer leaders to define a vision for their future, and then develop the structure, support, and commitment required to turn wishes and missions into tangible results. .

With The Communicators, Inc., Georgia Patrick has worked for more than 300 of the best-known and larger associations based in the U.S. with members around the world. The primary function of more than 100,000 associations is to create a member, and others they call customers, for information, meetings, and advocacy efforts. Commitment and resources to grow an association come from its members and people outside the industry who make contributions and do business with the association. Georgia is best known for her uncanny accuracy about which strategies for an association will succeed and which ones won’t. She knows how the right selection and implementation of certain programs, based on one-to-one principles, will affect thousands of people that identify with specific associations.

Her credentials include a degree from the University of Missouri School of Journalism, a steady stream of invitations to speak and write for national association audiences, plus more than 15 years of service on committees and boards of directors of the American Society of Association Executives, the Corporate Communications Council, the Counselors Academy, and the National Organization for Competency Assurance. She is the Washington correspondent for Professional Certification Magazine and columnist for “Certification and the Government.” She is a senior consultant for The Forbes Group, a 20 year-old research and management counseling firm that works with senior executives to help them think, plan, and act strategically, to benefit from change instead of becoming its victim.

Georgia is a national expert in accreditation and credentialing organizations, which have grown rapidly in the past 20 years as entire new industries and professions have grown out of service businesses and managed health care organizations that didn’t exist until recently.